Thursday, September 1, 2011

7 Simple Ways to Tap into Your Creative Side


You are your own brand and it's important to convey what your brand stands for to the world. Understanding the role of design in that message is essential.

So tap into your creative side.

You may feel burned out.

Tap into your creative side.

You want to get in touch with your inner self.

Tap into your creative side.

Here are seven ways to do just that:

1) Read a magazine
You may not have time to ready a book, but you can certainly devour an article or two. Pay attention to the magazine's design and layout. Also study the words and the writing style.

2) Go shopping
And you don't even have to spend money. Although, our economy would sure appreciate it if you do!

Pay attention to how manufacturers package their products. How retailers display them. How they promote special deals and new items. The way they group products together. Where things are located in the store.

3) Visit an art museum
Study a particular work. What is the artist saying? How does he or she convey it? What colors and textures did they use?

4) Spend time with kids
See the world through their eyes. Learn how to explore like they do. Pay attention to the questions they ask.

5) Listen to great music
What does it make you feel? How do the lyrics and the music fit together? If it's classical music, listen closely to the crescendos. If you're listening to jazz, take in the improvisational solos and the crispness of each note.

6) Go to a nice restaurant
Look at how their menu is designed. How the staff presents the entrees. How they display the food on your plate. The design of the restaurant itself.

7) Write
Taking a note from the excellent book, The Artist's Way, write down anything and everything that comes to your mind. Get in touch with yourself. Don't edit or analyze. Just write whatever you think, whether it's good or bad.

Consider going somewhere with a lot of activity. Use your senses to write down what you see, hear, feel, and smell. 

We thought we'd close with a quote on creativity that we just love:

"Creativity is a type of learning process where the teacher and pupil are located in the same individual."  ~ Arthur Koestler

We'll bet you can get a good grade in that class!

Thanks so much for spending some of your day with us. Until next time, here's to your BIGG success!

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